Raythe Reign Research Institute: Are you an M/F reader? Participate in our latest study…

Kat says…

I‘ve been taking the train a lot, and there are always these posters that say: “Are you a something age something who has something-ed in the last 12 months?  Participate in our latest study.”

This gave me the idea for today’s post.

We were all at a meeting at 4th of July weekend, talking about advertising to new audiences and spread the awesomeness of Raythe Reign.  We started thinking about who would like our stuff besides the slash fandom.

We wondered: “What about M/F paranormal readers?  Would they like our kind of M/M?”


On the surface, there appear to be some differences (in equipment, if nothing else!)  But as far as the story?  Let’s see…

  • We’ve got heroes that kick ass, have powers, or both.
  • We’ve got supernatural or paranormal happenings.
  • We have mystery, romance, and action.

We’re doing exactly the same thing as many of those M/F paranormal romance books.  Or so it seems to us, anyway.

What do you think? Are there M/F readers who would like our M/M stories?

Are we crazy?  Or is there a number of M/F readers who would love to discover our romantic M/M action tales?

Tell us in the comments.  We especially want to know if you read M/F as well as M/M, or if you jumped ship completely from M/F to M/M!

  • Some people may misread this post as “We’re now going to do M/F fiction.”  We are not going to start putting out M/F romance or change the kind of content we release in any way.  We are wondering whether M/F readers would like what we are already doing.

58 Responses to Raythe Reign Research Institute: Are you an M/F reader? Participate in our latest study…

  1. Sterling Pond July 9, 2016 at 7:37 pm #

    I still occasionally read m/f…. but not all that often… I find that I tend to greatly dislike the main female character. So I guess, I just jumped ship to m/m!

    • Raythe July 9, 2016 at 7:44 pm #

      That’s typically what we found that readers leave M/F for M/M b/c they found they couldn’t relate to the female characters.

      • Cecil Ingram July 10, 2016 at 4:38 am #

        I think that if you want to bring in people that read m/T fiction you should clearly let them know what they will be reading I also think that are more than enough M/F fiction but as gay man I know that there is not enough well written m/m stories out there I guess I am selfish about this

  2. Idriel13 July 9, 2016 at 7:39 pm #

    I would be very cautious about doing this. In my experience and personal opinion, the m/m fantasy world is a nitch. It appeals to a smaller group but they tend to be hardcore and loyal followers.
    M/F Fantsy would probably be a slightly larger group but a lot more difficult to corner because there is already so much stuff out there.
    I for one would NOT read any m/f fantasy no matter how much i adore Raythe. And l’d be disapointed to see resources diverted to straight fantasy.
    If you do it, i would suggest the ebook route. If its serialized on the website you risk alienating the die hard fans that came to you for gay romance.

    • Raythe July 9, 2016 at 7:42 pm #

      You read the post wrong. We ARE NOT looking to write m/f. We’re looking to see if M/F readers would read M/M.

      • Idriel13 July 9, 2016 at 7:48 pm #

        Oh sorry… I guess i did read it wrong. I would still say no. It’s unlikely.

        • Kat July 9, 2016 at 7:51 pm #

          I realized the post could use some more clarity based on your response. Why do you think it’s unlikely that most M/F readers won’t like M/M? I’m interested in your reasoning.

        • Raythe July 9, 2016 at 7:52 pm #

          I’m curious why you think it’s unlikely. All of us likely read M/F to begin with. That’s the “standard”, the “normal” until we found M/M.

  3. medchan July 9, 2016 at 7:54 pm #

    I personally adore the stuff on raythe reign. However, I agree with Idriell3 in being very careful and cautious about trying to catch that audience. For the majority of it, you are right, the main difference should only be parts and yet when I read m/f versus your stuff, there is a subtle “other” difference. I can’t tell you what that difference is, as much as I try to quantify it. It isn’t bad or wrong, just different.

    I think today, many people forget that there is no “pleasing” or “appealing” to everyone. If you try, the only thing you can do is compromise yourself and please no one.

    You’ve also said in the past that you have no plans to do m/f at all. The way I see it, you would be asking someone to step outside of their comfort zone into a different world with nothing to cushion them. I’m not suggesting you do m/f. You should stick to what you’re comfortable with, by all means! But as someone who was very skeptical of the m/m community, scandalized at first, and had to take time to adjust to it and ease my way into it… A gentle entry would be better for most rather than a sudden jump.

    The other thing you should remember is that while over here, and I do love this, m/m is already forbidden so other forbidden elements are usually loved when added, the m/f tends to be more conservative. On top of already being out of their elements with m/m, they are going to be encountering incest and other themes that could be a huge shock. I’m not trying to be critical of you at all. As I’ve already said, I love your stuff, but if I’d encountered it the first time I entered the m/m world, I would have backpedalled so fast and never looked back… Sorry, I have to disagree!

    • Raythe July 9, 2016 at 8:01 pm #

      But the thing is that you DID enter the m/m world. Even though you were scandalized by it you kept going. Why?

      Incest – and clearly this will surprise you – was the HOTTEST thing on Amazon for M/F until they banned it. The latest craze in the M/F world was STEP BROTHER books, again, incest-lite b/c they couldn’t do incest itself. So while I get for you that you think that taboo stuff is only in M/M, it isn’t. M/F isn’t conservative at all …

      • keith July 9, 2016 at 8:07 pm #

        Oh really incest was hot on Amazon?? That’s so awesome XD
        Of course M/F readers are the same as us ^^

        • Raythe July 9, 2016 at 8:10 pm #

          Yes, it was so hot it was topping the charts. The stepbrother books were selling like insanely well bc INCEST. The m/f audience is the same as m/m in so many ways.

          • kat July 9, 2016 at 8:45 pm #

            MlF incest has been around forever. Like, since the dawn of erotica. I took an ero-writing course once just after college, and they said as much (the authors were people writing stroke fic from the 60s – 80s so I guess they would know.)

            I remember getting a book off my friend’s bookshelf only to discover it was full of brother and sister erotica! We had a hoot reading it aloud. Dramatically.

      • medchan July 9, 2016 at 8:26 pm #

        A passing phase, a fad, is different from true interest. Not too long ago, everyone was all about 50 Shades as well, even though that’s clearly not a true portrayal of BDSM and doesn’t even come close. As for incest being popular “today” that doesn’t surprise me. However, when I read the stories you write and look at your world building skills, the way your characters interact, what I see and expect and what you deliver is something noteworthy. As you continue to write and polish your skills with each chapter and each series completion, you get to a higher status. So I’ll ask you, are you looking to reach the m/f world because you want to be popular now or are you hoping to expand your world in order to try to reach that nigh impossible grasp, of becoming one of the first greats to go down in history for m/m fiction? I think with time, you are capable of the later but my fear is that you, like many writers, are only hoping to accomplish the former.

        As to why I got into m/m… ho boy. I’m sorry in advance for getting a little personal in this reason… If you’re looking for a typical response of why I got into m/m, e.g. that I was bored with m/f or something along those lines, I’m afraid to inform you I’m not typical and have never been typical in my life. I got into m/m because I wanted something as far away from my typical world as possible. In many stories, m/f especially, the main character is tragically misunderstood and somehow manages to overcome those obstacles, through perseverance. My life is not pretty (nor is it horrible either) nor is it typical. When I tell people pieces of my life, they say I could make a book out of it. For two years when I was a child, I was tortured among other things. I’ve had countless other things happen to me that are probably atypical but are not worth dwelling upon and all I wanted was an escape, something I could only find in books and later in fanfiction. Something, anything, that would give me a chance to pretend my life wasn’t something that could be turned into a sensationalized storybook. I also wanted to get back at my family, who are strictly conservative, and would force me to endure behind closed doors so long as I put up a good face in front of “polite society”. I was scandalized, yes, but I was looking for something that would shock and horrify my family more.

        I stayed because I found I happened to like m/m. If you have any other questions for me, feel free to ask.

        • kat July 9, 2016 at 8:53 pm #

          Bringing RR stories to an M/F readership has nothing to do with Raythe or any desire for “greatness.” Which I don’t actually thing she’s trying for or cares about – we publish entertainment fiction, and not many people go down in history for writing popular fiction…

          It is me, simply doing my job as the commercial force of Raythe Reign. I’m always looking to make the company more money. The M/F audience is huge compared to the M/M audience. As a mercenary money-maker, I think, “hmmm… how can we get a piece of that?”

          Also, I think they might like it. At the core, we always aim for good storytelling. My job is to sell stuff to people who want to buy it, so I’m always looking for people who might like to buy it.

    • keith July 9, 2016 at 8:05 pm #

      I agree that it wouldn’t be great to see M/M automatically associated with incest.
      But maybe there are people who read M/F incest out there?? I know there are some M/F incest manga like Angel Sanctuary, maybe there are novels too

  4. Corrine Pierce July 9, 2016 at 7:57 pm #

    Eh…I really got into your stories because M/F stories were way too predictable and boring after a while. The female characters were typical and always in a dumb love triangle with two typically opposite male characters. And the stories were always the same. I would still stick to reading your M/M stories, but you do you

    • Raythe July 9, 2016 at 8:02 pm #

      I don’t want to beat this to death (and there must be something in Kat’s post that’s translating funny), but I’m NOT DOING M/F. lol! We’re asking if the M/F audience would cross over and why you crossed over from M/F to M/M.

  5. keith July 9, 2016 at 7:57 pm #

    I read tons of M/F fantasy books. It’s the norm in most books anyway… the action/magic/bad-assery is the same, and the romance is usually very pleasant to read (if it’s a good book). The interaction between the characters can be awesome regardless of their gender. There are lots of M/F couples I love!!! (well I still ship them with other characters of their own gender, because that’s what shippers like me do for a living haha, but that doesn’t mean I don’t love the official couple as it is, too)

    Even though I have a preference for M/M romance, especially when it comes to mature content, if it’s well written I’ll read anything.

    I’m pretty sure RR novels would be attractive to people who have never read M/M romance before, because it is so well written and amazing!! The sexuality of the characters doesn’t matter much when you’re reading a good story.
    People who love vampires and werewolves and other shifters would most likely come take a look, I think.

    Also, people might try it out of curiosity if they see an ad that clearly shows it’s M/M and they’ve never tried it before. People are more and more open and welcoming about gay sexuality, I really think a lot of M/F paranormal readers would love M/M paranormal too!

    • Raythe July 9, 2016 at 8:14 pm #

      We are seeing some crossover with Cursed, which is what got us thinking. There are many pitfalls here but some great possibilities, too, I think.

  6. Brg July 9, 2016 at 8:00 pm #

    I tend to vary my reading between m/m m/f and f/f. So if Raythe added m/f it would give me more incentive to become a member, whereas right now I just buy the books so that I can buy more of other kinds. Although I really like the subscription format of Raythe Reign, so finding ones with different themes would be fun.

    • Raythe July 9, 2016 at 8:10 pm #

      Oh, goodness, I’m glad you’d be interested in the site, but since I won’t be writing m/f on it you might not be sold it then.

  7. Raine July 9, 2016 at 8:00 pm #

    I’m one of those people that will read both, though I do often lean more towards m/m for more romance-focused stories. I guess it would all depend on how you plan to target and draw in traditionally m/f readers. Sure, you may find some, simply by people stumbling onto the genre, but are you going to dedicate specific advertising to m/f readers? I would suggest in that case focusing more on the content/plot of those stories, but make sure it’s clearly stated that the couples are m/m otherwise you’ll get people complaining. Perhaps one way to go about it (though I’m not sure what site you would use) is something like the Amazon recommendation system. Find m/f books that are similar to yours and say “hey, if you like that kind of story, check out this one”.

    • Raythe July 9, 2016 at 8:08 pm #

      Amazon determines what your “also-bots” are. We don’t do that. We classify our books as gay romance, b/c they are which means that they WON’T turn up most likely in any other searches, because Amazon doesn’t think m/f and m/m cross over. So there’s no way for us to arrange it so that happens.

      Like you say, we are clear it’s m/m but we’re reaching out to sites that are normally m/f mostly to see if we can get people. All of us were m/f readers at one point because m/m isn’t that big so the theory is that there are more people out there like us or who might try it.

      • keith July 9, 2016 at 8:14 pm #

        That is so true. About 100% of m/m readers are m/f readers who started reading m/m at some point in their life.
        So it’s safe to assume that it’s worth making ads on m/f websites too — even though the proportion of people who actually click on the ad will be lower than when it’s on m/m websites, you’d be reaching out to a much larger audience so it might be worth it 😉

        • Raythe July 9, 2016 at 8:49 pm #

          We’re always looking for more m/m places to advertise (and if you know any or you run one, let us know and we’ll throw money at you!). But mostly they are m/f and so we’re trying to get creative.

  8. Khai July 9, 2016 at 8:05 pm #

    Yes, I am a reader of f/m paranormal romance/urban fantasy. :> It takes up a good size of the 500+ book collection I own. I like romance in all forms. Male/female, female/female, male/male. I enjoy all of it. Of course, I am hard-pressed to find published books of the latter two (in the stores I frequent, anyways), but if I could the amount of each would be much more balanced.

    And yes, Raythe Reign stories have most of the same elements of a typical f/m paranormal romance. The only thing I would say differs are the sex scenes and how they are written. I find that m/f books (at least, the ones I own) have less exact description, more subtlety, perhaps? Not sure how to describe and compare the two, but that is the one difference I see. Otherwise, awesome stories, awesome characters, awesome supernatural elements. 🙂

    • Raythe July 9, 2016 at 8:12 pm #

      Urban Fantasy especially in m/f doesn’t focus on the sexy times (I’m a big UF reader) but I find that if I’m going to have sex scenes I like them to be explicit. Not every chapter like erotica, but more, if you know what I mean.

  9. BuddhaAli July 9, 2016 at 8:13 pm #

    Hm. Saying M/F fantasy is all one thing is kindof like saying all broadcasts on major network television are the same thing. There’s the daytime soaps crowd, the sports crowd, and all the other different sub-genres inside the larger category that encompasses ~80-90% of the “straight” population. Trying to advertise our lovely Raythe towards such a large demographic is not dissimilar to trying to market books on Amazon, only instead of simply being denied the right to advertise/sell merchandise, I can only imagine the hate mail and wrongful news slants that more screen time on wide-reaching media would bring. Much of modern TV media is controlled by organizations that are extremely conservative and religiously-minded – christian values, as it were. Newspapers are mostly a thing of the past and the media giants online are almost all owned by the same companies as TV, with similar paranoia that anyone with less than the picket fence, church group, and 2.3 kids is a sexual deviant that thinks fantasy is reality and raping people = okay. Along with a host of other misconceptions and slanders. So many people still think being gay is synonymous with pedophilia, and gay or bi-sexuality are a choice to attract attention or a disease, a curse that goes against the bible, or some other world religion. There is so much hate out there.

    I’m scared, a bit, to try and launch such an advertising campaign with even the best of intentions might come back to bite us, the community, author, and illustrators that call this place home. There’s places where it might go over well. LGBTQ message boards and local community spaces, certain more forward-thinking cities might have newspapers geared towards LGBTQ or kink subgroups, and weirdly, sex shops and kink community message boards and websites might be a place to try and get the word out. Its… hard to know what would be “safe” in the light of Orlando and other terrible crimes in the US and abroad targeting minorities of every description, race, orientation, religion, and so on.

    Please be careful out there.

    • Raythe July 9, 2016 at 8:20 pm #

      There is always a risk to breaching new markets. And, of course, we wouldn’t be going after the whole m/f market, but ones where we would have crossover.

      I’ve gotten my share of nonsense hate mail, hate comments, hate whatever and I have the banhammer so I can easily get rid of the haters. That’s the joy of the internet you can control your own domain.

      We’re working with advertisers of sites that are mostly m/f and having some success with it. Which has pleased us b/c widening the pool of m/m readers is a good thing for the genre not just us.

      And remember that we were all m/f readers once. Learning about m/m changed my life! Seriously. So I don’t want to not reach out because of fear and stereotypes. Straight women are the LARGEST group of readers in general and the LARGEST group of MM readers. I was 30 by the time I found m/m in fanfiction and Japanese yaoi. So I think there are people out there who would give Cursed, for example, a shot. We’ve just got to show them we exist.

  10. Andarial July 9, 2016 at 8:17 pm #

    i also read M/F but not as much as i used to. most of the M/F i read are from older series ive been following and they are also typically considered YA.

    For books with adult content however i prefer M/M. As far as trying to attract M/F paranormal readers… i think most of them are probably already in the reading nitch they want to be in; however im sure you may still attract a few over; some of them may also be M/M readers that have just never heard of you and some may just not have read M/M before for whatever reason.

    If i try to think back to when i switched over to mostly M/M i think it was maybe after seeing so much yaoi posts and pictures on tumblr by people i was following. which lead to watching/reading yaoi which lead to reading M/M books and discovering that overall i tend to like the M/M or yaoi genra a bit more. because of this i can see where someone being either newly or periodically presented with the idea of M/M would maybe make them think “hm you know thats pretty hot actually, i never really though id have a thing for seeing two guys together” plus i feel like us paranormal readers tend to want to get ahold of all the fantasy/supernatural material we can find lol

    • Raythe July 9, 2016 at 8:22 pm #

      I totally get that people read what they read. We often read the same type of thing over and over again so it’s harder to break someone out of that. However, I love UF and it kills me that most UF I read is M/F and the plucky sword wielding heroine is getting OLD. I would love to see some M/M UF where we’re able to have different types of characters in that. I’m thinking that there are other people out there like me who are sick of the same.

  11. Ipodpixie July 9, 2016 at 8:20 pm #

    I do still read m/f stories and do enjoy a lot of them. I also love m/m stories paranormal or otherwise. Ì have found on numerous occasions I loathe the female lead on stories and just want to slap her silly. As women we are always trying to find some common ground but usually fall massively short. Thats why with male leads we don’t have that problem, if he has lovely blue eyes, a great body and loads of money we aren’t resentful because he’s a guy and no something we can aspire to try and be like. As always it’s a matter of taste. Some readers may enjoy your stories whilst others are horrified.

    • Raythe July 9, 2016 at 8:25 pm #

      What you just articulated about m/f is what I hear a lot and what I experienced. M/M was like a revelation! That’s why I want to try this audience. Will there be people who are sqwicked out? Yeah. But I had people reading m/m Luke x Vader incest b/c it sounded so “gross” but I made them into life long readers of me and the genre. It’s a risk and clearly not our main advertising strategy but the m/f pool is so freaking large that it would be great to divert even a little trickling stream of it.

      • Ipodpixie July 9, 2016 at 8:34 pm #

        In this case you really have nothing to lose. You would just be trying to attract readers from the mainstream over to the darkside! In many cases the mainstream readership probably have never thought about reading m/m. All it took for me was seeing a guy with long white hair on a cover for me to think ‘what’s that all about’ I’ve never looked back.

  12. TariaTin July 9, 2016 at 8:35 pm #

    I started with M/F and more by accident found my way to M/M. I love to read them because in my opinion it is more intense, it moves me more emotionally then a standard M/F story. That’s most likely the case because the characters are strong individual persons that don´t necessary need one another to live there lives. They get together because there happiness lies with one another. The M/F stories that I read have all strong female characters in it. So, I do think that there are M/F readers who would enjoy this type of stories but haven´t found their way to M/M jet.
    I apologize for my wobbly English. 

    • Raythe July 9, 2016 at 8:51 pm #

      Your English is better than mine!

      I found the same thing. I know there will be those who are like: m/m? NEVER! But I was a m/f reader and you guys were and therefore … magic?!?

      If I found the majority of m/m out there it’s contemporary and I don’t read contemporary stuff. I read what I write and while there is m/m stuff like that it’s rarer and harder to find.

  13. J. Widhalm July 9, 2016 at 8:39 pm #

    I think there IS a segment of M/F readers ALREADY reading your work Raythe… I’m one of them. Keep doing what you do best, I love your work!

    • Raythe July 9, 2016 at 8:50 pm #

      YAY! Nice to hear!

  14. Ireyon July 9, 2016 at 9:18 pm #

    Hrm. Difficult to answer.

    I think it is unlikely.

    You’ll have overlap, sure. There are people who read both M/M and M/F, of course also those who tried M/M because the were curious and foubd it to their liking.

    Compared to our total number of readers though I think it’s much more of a periphery audience.

    • Raythe July 9, 2016 at 9:22 pm #

      You’re likely right, but we don’t need ALL or HALF or QUARTER or even a SIXTEENTH of m/f readers to like our stuff. There are simply millions of them. So even if the cross over is a periphery think how many people that could be,

  15. Rebecca July 9, 2016 at 10:01 pm #

    I like M/F series just as much as M/M. You have written a M/F story, if I remember it right, it was called Burn.I liked it, too bad you didn;t continue it. As long as there is fantasy and romance I’m in for it, no matter what..

    If you were to write a M/F book, I would certainly read it 😉

    • Raythe July 10, 2016 at 12:09 am #

      I loved Burn and plan to put it out as a book or three when I quit the day job and have time.

      • Rebecca July 10, 2016 at 12:59 am #

        I’m looking forward to it.

  16. Macgyver70 July 9, 2016 at 10:23 pm #

    I think there are many m/f readers who don’t even realize they’d like m/m because they haven’t been exposed to it, and don’t realize it exists. So definitely keep up the marketing!

    • Raythe July 10, 2016 at 12:08 am #

      That’s part of what we’re hoping.

  17. Jennymar July 10, 2016 at 12:41 am #

    I used to love reading m/f of different genres but my favorite thing to read was m/m in the form of yaoi. I had no idea that there was books of m/m and had thus switched to it. I felt that once you read a certain amount of m/f you read them all-the plots weren’t very creative any more except for a few. So for me it was easy. Some of your plots go along the same lines as m/f like the paranormal romances Crimson and The Darkening. Therefore I think it would be good to reach out to m/f readers.

  18. Katey July 10, 2016 at 1:42 am #

    I read both, and as long as you marketed it right you could potentially sway some M/F readers to read your M/M works. I would say some may not like it though cause quite a few M/F readers don’t like to read explicit sex scenes, and most M/F romance stories don’t go into much graphic detail sexually. While not all of your stories have explicit sex scenes one after another, they are still there. Then again, look how many people loved, openly and secretly, 50 Shades of Grey!

  19. ckhafre July 10, 2016 at 3:50 am #

    I think the way the question is being asked is a little tricky. We, as avid M/M fans, might not be able to say if M/F-only readers would want to delve into M/M and RR’s work. Of course, most (if not all) of us were once M/F-only readers, so I guess we could give you some ideas and opinions.

    I admit I used to find the idea of same-sex sexual relations repulsive. That was about 10 years ago when I graduated from a conservative Christian high school. I first heard of M/M stories from a friend who was into anime and manga. She mentioned yaoi manga and I was disgusted. However, once I went to university, I stumbled into the world of Boys’ Love manga and anime online. I quickly became addicted and was no longer able to go back to M/F romance after that. Obviously, I also went on to become strongly supportive of LGBT rights, and started writing my own M/M fiction.

    I discovered Raythe Reign through an ad on adultfanfiction.net. I was reading Harry Potter slash fiction there, and saw a banner with Matthia’s beautiful art and your interesting pen-name. That’s how you got me. If you like, I can suggest a few more BL manga websites, but honestly, I don’t believe that you can get many M/F-only fans by advertising on M/F fiction domains. Many of my friends also had BL manga and anime as a stepping stone to the M/M world. Another way of encountering M/M I can think of is fictionpress.com (which you might already be aware of). Not sure about the popularity of the website these days, though.

  20. Ann July 10, 2016 at 5:56 am #

    I initially read M/F and now read primarily M/M. I also read fantasy, sci-fi, thrillers, mysteries, YA … you get the drift, lol. I read a M/F series that included a couple of gay characters, and had a couple of books that were M/M, and I really enjoyed them particularly, so I went looking for more. I know of 5-6 others who have “crossed over” based on the same series. So yes, I think there is a readership, but I’m not sure how you find who is interested. I think I enjoy M/M because there is often a more balanced power dynamic in them … but not always, and I still enjoy the others too, so … I dunno, lol. I was gradually acclimated to the differences in reading the one series – I don’t know that I would ever have thought to try a M/M otherwise. So glad I did though! 🙂

  21. M July 10, 2016 at 1:59 pm #

    I think there’s always a window for crossover of audiences.

    Lamentably we live in a heteronormative society, so a majority of all media up for consumption is F/M (and white and genderconforming, along other things) and what we’re bombarded with systematically since we come out of the womb.

    As we grow up, some of us will encounter that mainstream media doesn’t satisfy us because we’re queer as fuck and underrepresented and alienated; others will grow up and encounter critical thought and broaden their horizons in pursuit of detoxing themselves from isms; some people will get absolutely fed up with the narrative constrictions that mainstream F/M often has, unable to escape the clutches of gender roles and internalized misogyny, and just a huge load of crappy clichés that were old and trite (and boring as staring at a white wall for two hours) as soon as they were born.

    Then there are others that will simply end up finding an ad or a book or a movie, and consume out of curiosity and that fascination that people often feel towards whatever gets labeled as out of the norm or wrong, and then they’ll feel tingly and keep up the consumption even if they never inquire about or care for the themes and elements present in the stories besides from the entertainment value they pose.

    We might come from different places and experiences and for different reasons, but as it is right now, we all started as M/F readers/consumers.

    For marketing purposes, maybe targeting writing sites would be helpful? Some of them tend to have a younger demo than what you aim for, though.

  22. Carrier_Violet July 10, 2016 at 2:24 pm #

    I originally read m/f only because that was all there was, that I knew. When I found literotica.com that totally changed. Then I found yaoi and raythe, and dont find the other stories stimulating to me anymore. Now over three quarters of my books are m/m. I don’t think I would go back for anything. You can try to convert some m/f readers to m/m, most women are secret lovers of that. LOL.

  23. darkelfmage July 10, 2016 at 4:52 pm #

    I no longer read m/f. I cannot identify with it, even as a woman myself, and it is typically boring. Same tropes over and over again. I would say that you can reach out to m/f readers through sites that also offer m/m. But to go strictly to m/f sites and advertise will not have the same kind of pull as most women do not want to recognize that ‘kink’ in their sexuality. In today’s society it is still too taboo. Especially with the backwards thinking going on in the US right now.

  24. Kyle July 10, 2016 at 6:28 pm #

    I used to read M/F Fantasy Romance books before I had the courage to read a series that had two of its main characters as being Gay, and right from the get go. Then I found Raythe Reign, and I can’t go back. Now that I’m out, I don’t have to hide my true feelings anymore, so I proudly read M/M stories and books. I also liked that you can buy eBooks and regular books too, but if you go into F/M, it is like falling back into the mundane. Would you(If wisely used and accepted), honestly give up something you love to go back to no magic or paranormal M/M relationships. You have a niche. I say that if you are trying to get more readers, maybe you could start a book of the month club, or have your character’s choices made for them by the reader in an adult themed “Choose your own adventure” kind of books/eBooks series. That would be great to try one for M/M adults. I say “Ride Out (Or rather write out) your current fandom by creating more of what they like. Just add to what you do, not take it away by adding an ancient way of thinking. You will probably have to go with F/F ans M/F in a while, but for now I think it best to swim in safer waters for a while longer.

  25. Evilcleo July 10, 2016 at 10:59 pm #

    I occasionally read f/m paranormal. Jayne Castle will be releasing one in two weeks that I’ll be getting. Unless its from her or one of her other names, I don’t really read it much. I used to but since twilight, anyone and everyone seems to be trying it and the results are questionable. From a business POV in Raythe Reign’s case though, I like that you do 99% M/M. It creates a niche, a demand you don’t get from the regular publishing companies . I did however enjoy the deep within and you’ve shown you can do both. One or two F/M might be good, just don’t let it become a focus.

  26. Leslie July 11, 2016 at 6:43 pm #

    I use to read M/F a lot but then I started reading M/M and I have a hard time reading M/F now. If a book or series sounds interesting I’ll start reading it whether it is M/F or M/M, but I usually have a harder time finishing the book/series if it is M/F.

  27. toohotforsocks July 11, 2016 at 6:51 pm #

    I’ve pretty much been reading M/M since I was twelve, so it’s hard to tell what would lure someone from M/F to M/M. I do enjoy an occasional work with M/F, but it’s very easy for stories and characters to go wrong in any genre. I tend to be more disappointed with the predictable tropes of M/F works and flat characters than I do with M/M just because I am used to M/M.

    For me personally, the only fantasy fiction I read is here; I’ve only ever read fantasy when I was much younger. So what makes me want to read Raythe’s stories (aside from the fact that I like M/M) is that they are good stories with good romance and even action thrown in. These are qualities that could draw any reader in. M/M is kind of a niche market, but I don’t see any reason why an open-minded reader who loves romance wouldn’t want to read these works.

  28. MariaLazarou July 12, 2016 at 11:10 am #

    I am m/f reader and i love to read m/m books for two simple reasons ,m/m books are more exciting we talk about two men (or more wow) taboo period,and if we talk about paranormal m/m well geez,and as we used to say in my homeland ,minds are like parachutes work better when open.So i see no reason why anyone who reads m/f books its not like it to read m/m books.

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